About Us

Corporate Overview

Hartland Fuel Products is a wholesale marketer of refined products in the Midwest, serving Minnesota, Wisconsin, Iowa, North Dakota, South Dakota, Nebraska, Kansas, Missouri, Oklahoma, and Illinois.  We offer a complete line of gasoline, distillites, and propane at over 110 terminals within this region. As a large wholesaler of refined products, we operate under both branded and unbranded supply relationships. Hartland has established itself as a biodiesel marketer, representing a production facility located in Mason City, Iowa.  Deliveries can be made by truck or rail throughout the continental United States.

Our branded segment has expanded to offer seven major branded programs. We work with independent station owners as a partner providing assistance with design, layout, signage, remodeling as well as marketing and promotional activities. Additional branded marketing support includes credit card solicitations, regional and national advertising and repeat customer programs.

As an unbranded supplier, Hartland's long-term experience in petroleum marketing has enabled it to provide a continuous supply of quality products at competitive prices. We pride ourselves on the attention paid to the intra-day commodities trading and our ability to anticipate market changes, ultimately making a positive impact for our customers through the use of this knowledge.

Hartland has also developed risk management services for companies seeking to manage commodity price exposure.  Our customers include petroleum marketers, commercial users, and ethanol plants.  We provide counterparty relationships to our customers in over-the-counter derivatives (swaps and options).  This business segment is supported by a formal relationship with Powerline Petroleum LLC.  The experienced partners at Powerline provide many of the strategic recommendations to meet our customers goals.

At Hartland Fuel Products, we have a vision that involves becoming the leading petroleum wholesale fuels jobber in the upper Midwest. This will be accomplished through differentiating ourselves in the marketplace by creating unique capabilities. This website is one example of how we are working to bring efficiencies to your business that add to your bottom line.

Hartland's main office is located in Onalaska, WI. Other satellite offices are in Inver Grove Heights, Rochester, and Avon MN.