Company: History

FireStream WorldWide, Inc., based in St. Louis, Missouri, is a global company that helps clients gain a competitive advantage and achieve growth, efficiency and profitability through technology.

2001

FireStream is founded as a technology consulting company.

2002

FireStream acquires Advantage Energy Software, an industry leader in providing computer automation solutions to Petroleum Marketers and Convenience Stores. FireStream is proud to inherit a 25-year history, petroleum industry-experienced resources and a nationwide customer base.

2003

FireStream changes the name of its Windows back-office platform to "Ascend."

2005

FireStream migrates Ascend to Microsoft’s SQL-Server platform.

FireStream introduces Transcend, a management by exception module available with FireStream’s Ascend software, which helps businesses become more efficient and gain competitive advantage.

FireStream offers Web Portal technology, enabling businesses to view invoices, price quotes, EFTs, and order data online and in real time.

2006

The acquisition of TMI Services’ retail application, in use at nearly 5,000 convenience stores across the United States, brings pricebook, lottery tracking and workforce management functionality to FireStream retail customers.

The acquisition of Meridian’s Equipment Tracker software holds significant value for lubricant and petroleum distributors. Besides managing loaned equipment and associated maintenance agreements and warranties, Equipment Tracker helps marketers determine whether their customers are meeting volume commitments and whether they should be loaning or leasing equipment.

As a result of these three accretive acquisitions in 2006, FireStream’s customer count now exceeds 450, and FireStream advances its goal of becoming the number one systems provider for elite jobbers and high-end retailers